Discover how Naturalmat, a sustainable mattress company, overcame Shopify's customization limitations using Cleverific's order customization app. Learn how this Certified B business streamlined operations, improved customer satisfaction, and scaled their bespoke mattress offerings across online and in-store channels. See why Cleverific became an indispensable tool for Naturalmat's unique Shopify-based business model, enabling unparalleled order flexibility and efficiency.