Cleverific

Monday, November 30, 2020

Take control of your abandoned carts in Shopify with Parachute

Cleverific Team
Take control of your abandoned carts in Shopify with Parachute

Parachute allows you to change abandoned carts to draft orders, saving you time and adding the flexibility you need to convert those orders into sales.

Abandoned checkouts are frustrating. In general, cart abandonment rates are around 70% (Baymard Institute). While there are myriad reasons why potential customers abandon carts, ecommerce merchants really only have one catch-all tool, follow-up emails, to try to close these sales.

This is where Parachute comes in.

Why Parachute?

With Parachute, following up with potential customers and providing excellent service is easy. With Shopify’s abandoned checkouts, you can’t modify orders at the customer’s request or create manual orders, especially complex ones, without spending a lot of time and leaving your team with limited adjustment options.

With one click, Parachute saves abandoned carts as draft orders and gives you the same customizations that draft orders allow, like the ability to tailor discounts, add promotional incentives, and make modifications.

Parachute prioritizes customer service by eliminating barriers like a confusing checkout process for less savvy consumers. Your customers can just get to paying for their order without any fuss. Read more about how you can help to create custom orders for your customershere.

Will this be useful for my store?

Parachute is especially useful if your orders tend to be more complicated or highly customizable.This is especially true if your store:

  • Frequently has higher value orders (e.g., totals of $100+)
  • Has large orders that normally need more attention (e.g. 20+ line items)
  • Has complex products or a lot of customization options
  • Has customers who need a more personal touch (high end products, less computer savvy, etc.)

When you recognize why your customers may be abandoning their carts, it’s easier to prioritize their needs so their orders aren’t lost. Parachute provides the tools to make it easier to lower your cart abandonment rate.

Why we built Parachute

Shopify merchants needed more flexibility and better tools to provide exceptional service to their customers. Traditional automated abandoned cart emails are great, but they’re not a one-size-fits-all solution. They’re not always appropriate for every sale or every customer and can often feel impersonal or even pushy. It can be hard to tow the line between a friendly reminder and an assertive ask. As the merchant, you should be able to decide what is right for your store and your customers.

At Cleverific, we understand Shopify orders inside and out. We saw that merchants were becoming increasingly frustrated with abandoned carts and the limited options Shopify offered regarding those orders. We recognized the opportunity to provide tools that help in removing barriers for purchase.

We also understand that the customer should always come first. With Parachute, we can help you to prioritize their needs by making it easier for them to buy from your store.

Our Startup Plan is free, forever.Get it here. With the first tier plan, you can start with up to 5 abandoned cart recoveries per month. If you decide to upgrade, there are no contracts and you can cancel at anytime.


Still have questions? Feel free toreach out to us.

Recent posts

Serial Hobbies, Lifetime Pursuits, and Business Partners Who Last
Friday, December 26, 2025
We've been building Cleverific for 10 years. Recently, co-founders Tu and Andrew sat down for a conversation that started with hobbies and ended up somewhere mo...
The Business Philosophy That Changed Everything: Customers First | SaaS Founders
Tuesday, December 16, 2025
We've been building Cleverific for 10 years. Customer service has always been our first priority, but we never actually discussed why until recently. We both ca...
We built self-serve order management before Shopify did: Our 10-year bootstrapped journey
Tuesday, December 2, 2025
We've been working together since 2009. After 10 years of building Cleverific and serving over 12,000 customers, we wanted to share what we've learned. Starting...

PRO Platform

Ready to optimize your
post-purchase revenue?

Get a personalized PRO audit and discover how to capture more revenue after checkout.