Take control of your abandoned carts in Shopify with Parachute
Parachute allows you to change abandoned carts to draft orders, saving you time and adding the flexibility you need to convert those orders into sales.
Abandoned checkouts are frustrating. In general, cart abandonment rates are around 70% (Baymard Institute). While there are myriad reasons why potential customers abandon carts, ecommerce merchants really only have one catch-all tool, follow-up emails, to try to close these sales.
This is where Parachute comes in.
Why Parachute?
With Parachute, following up with potential customers and providing excellent service is easy. With Shopify’s abandoned checkouts, you can’t modify orders at the customer’s request or create manual orders, especially complex ones, without spending a lot of time and leaving your team with limited adjustment options.
With one click, Parachute saves abandoned carts as draft orders and gives you the same customizations that draft orders allow, like the ability to tailor discounts, add promotional incentives, and make modifications.
Parachute prioritizes customer service by eliminating barriers like a confusing checkout process for less savvy consumers. Your customers can just get to paying for their order without any fuss. Read more about how you can help to create custom orders for your customers here.
Will this be useful for my store?
Parachute is especially useful if your orders tend to be more complicated or highly customizable. This is especially true if your store:
Frequently has higher value orders (e.g., totals of $100+)
Has large orders that normally need more attention (e.g. 20+ line items)
Has complex products or a lot of customization options
Has customers who need a more personal touch (high end products, less computer savvy, etc.)
When you recognize why your customers may be abandoning their carts, it’s easier to prioritize their needs so their orders aren’t lost. Parachute provides the tools to make it easier to lower your cart abandonment rate.
Why we built Parachute
Shopify merchants needed more flexibility and better tools to provide exceptional service to their customers. Traditional automated abandoned cart emails are great, but they’re not a one-size-fits-all solution. They’re not always appropriate for every sale or every customer and can often feel impersonal or even pushy. It can be hard to tow the line between a friendly reminder and an assertive ask. As the merchant, you should be able to decide what is right for your store and your customers.
At Cleverific, we understand Shopify orders inside and out. We saw that merchants were becoming increasingly frustrated with abandoned carts and the limited options Shopify offered regarding those orders. We recognized the opportunity to provide tools that help in removing barriers for purchase.
We also understand that the customer should always come first. With Parachute, we can help you to prioritize their needs by making it easier for them to buy from your store.
Our Startup Plan is free, forever. Get it here. With the first tier plan, you can start with up to 5 abandoned cart recoveries per month. If you decide to upgrade, there are no contracts and you can cancel at anytime.
Still have questions? Feel free to reach out to us.