How marketing agency twopointoh is scaling ecommerce stores with order automation
twopointoh, a creative and digital marketing agency, was helping a high-end skincare brand to further scale its consistently growing business and help make backend order entry more efficient. The twopointoh team helped the merchant transition from WooCommerce to Shopify and built their site with robust wholesale functionality.
But even after migration to Shopify, selling bundled products to wholesale customers continued to be a challenge.
Time-consuming manual process to switch SKUs for bundles
When a customer orders a bundle of products, the SKU for that bundle is added to the order. To fulfill the order, that SKU needs to be replaced with the individual SKUs of each of the products in the order for the warehouse team to see which products to include in the shipment. Replacing the SKUs had to be done manually by one of the merchant’s team members, who would also then have to adjust the price of those items to reflect the bundle discount. Having to go through this manual process took extra man hours and left the process open to more risk of human error.
twopointoh looked for solutions from other Shopify bundling apps but didn’t find any that worked with Shopify’s back end and could integrate with draft orders — a big requirement since about half of the merchant’s sales go through draft orders. Having already seen that Order Editor worked well with both the front and back end of Shopify, twopointoh reached out to the Order Editor team to see if we had a solution.
“Any time we’d had an issue previously and reached out to Order Editor, they’d been so responsive. I figured let’s reach out and see if they could help with this challenge. It was a cool customer experience to reach out to the developers and have them say, ‘Well, the app doesn’t do that now, but we can make it do that for you.’”
Customized automation, saving time and increasing accuracy in order fulfillment
The merchant is one of our Premium Plan customers, who are eligible for custom modifications to meet their business needs. We created a custom solution for them that would automate the process of switching the SKUs. Now, when a bundle is added to an order, Order Editor recognizes the SKU and automatically replaces it with the SKUs for individual products from that bundle and applies the appropriate discounted price. By removing the repetitive manual process, this customization has helped save time and streamline both warehouse and sales operations for the merchant.
“They’re able to have everything pushed correctly into the logistics system with this change. It ensures the warehouse team pulls the right items to include in the order. It’s cleaned up a lot in terms of being able to get orders in and out a lot more efficiently.”
Stanton says his company has worked with a lot of Shopify apps and Order Editor’s customer support stands out in the marketplace in terms of not only responsiveness, but also how Order Editor helps overcome any challenges faced.
“You can’t even get a response from customer service from half of the Shopify apps we work with, even the ones that say they’ve got premium white glove support. It’s the complete opposite experience with Order Editor. They not only respond, they’re available for actual real-time support and follow up to make sure that the app is not only working, but that it’s working the way we need it to.”
Order Editor’s flexibility and multiple use cases to generate positive results is another reason why twopointoh recommends the app to other merchants it works with.
“We kind of tend to adopt things pretty quickly to solve a business need and then kill them quickly if they don’t work. Order Editor has been one of the few apps that have stuck. It’s a super flexible tool to have in the tool belt when you’re trying to solve more complex problems.”
With this Premium Plan customization, Order Editor helped replace a time-consuming, repetitive manual process to make fulfilling bundled orders faster, easier, and more efficient.
If you’re spending more time than you’d like on manual processes like this, Order Editor can provide you with a solution.