7 best product options pages we’ve seen, and how you can build your own
Sometimes your product pages might need a little help getting over the finish line to maximize their conversions. Diversifying with product options is a great way to do that.
Giving your customers more options, customizations, and personalization means they're more likely to find what they're looking for. And according to Infosys, 86% of customers who have experienced personalization while shopping say that it influences what they purchase.
While we like the sound of boosting conversion with a diverse amount of styles, options, and customizations for customers, things can get messy. To make sure that doesn't happen and you create product detail pages that motivate shoppers to buy, you'll need to:
First: Do some research and find a tool that will allow you to add product options to your online store. If you're a Shopify merchant, check out this article comparing the five best product options apps.
Second: You might need some tips and inspiration to create a kick-ass product page to convert those shoppers
What makes a good product options page?
There are many facets to high-converting product pages like:
Your product
Your product descriptions and information
Your product images
Your brand persona
Your copywriting
Your product personalization and options
Your page design
Your call-to-action
In this blog post, we focus on optimizing one crucial facet of product pages to increase sales: product options. We'll show you a few of our favorites who are using the five Shopify product options apps we recommend and give you some considerations for your own product pages at the end.
These pages may have had an add-to-cart effect on us, which tells you that they're serving their conversion purpose! Hopefully, you can apply some of their features to the product options design on your product pages.
7 best product page design examples with customizable options
Topaz and Pearl - topazandpearl.com
American Provenance - americanprovenance.com
Little Lili - littlelilistore.com
Gigi & Olive - gigiandolive.com
Kreativfy - kreativfy.com
Rustic9 Custom Furniture - rustic9.com
Blackbrook Strong Leather - blackbrookcase.com
Topaz and Pearl
Topaz and Pearl do a great job with their hierarchy of customization options. The options are shown in a logical order of how their customer is thinking about the purchasing process. They make it easy for customers to move from one option to the next with their bolded option titles.
Product options app: Bold Product Options by Bold
Topaz and Pearl - topazandpearl.com
American Provenance
American Provenance is product option simplicity at its best. They give you six options and display them in a clean font with an encouraging user experience of picking your product type and then selecting your scent. Note how they use logical information hierarchy here as well.
Product options app: Product options by HulkApps
American Provenance - americanprovenance.com
Little Lili
We love how Little Lili has thought of the details by injecting their brand colors into their product options. They keep the product page baby cute, clean and simple so their customers can easily make a customized purchase.
Product options app: Variant Custom Product Options by Relentless Apps
Little Lili - littlelilistore.com
Gigi & Olive
Gigi & Olive offers customization to the max with the number of product options they offer. When offering this many options, it's easy for customers to get overwhelmed, but Gigi & Olive expertly maneuver away from that with their delicate font and clean dropdown design for each option.
Product options app: Product Options and Customizer by Product Customizer
Gigi & Olive - gigiandolive.com
Kreativfy
We love how Kreativfy lets you upload an image to customize your product and shows you a preview in the image box.
Product options app: Product Options and Customizer by Product Customizer
Kreativfy - kreativfy.com
Rustic9 Custom Furniture
Rustic9 has perfected its product options. Let your eyes feast on their even-numbered, gradient-organized rows of stain color swatches. Since the color swatches are the focal point, they make sure not to crowd the rest of the product page design. They add simple dropdown menus for customers to select the other required options.
Product options app: Product Options and Customizer by Product Customizer
Rustic9 Custom Furniture - rustic9.com
Blackbrook Strong Leather
Blackbrook gives us an aesthetically pleasing product page by displaying the options in weighted descending order from heaviest design to least, while also having them in a logical order. A great addition is how the product photo changes when you select a different color.
Product options app: Product Options and Customizer by Product Customizer
Blackbrook Strong Leather - blackbrookcase.com
Product options: Best practices and considerations
Product pages are arguably the most important customer-facing page of your ecommerce business. They get you found and persuade customers to buy with a great experience. If you offer diversity with product options, there are a few specific recommendations to consider to get your customer to add to cart:
Linking images to variants
Including character count for texts
Use simple, concise copywriting
Give font examples
Creating lots of white space removes distraction and gives a clear path to purchase
GUIDE your customers through the shopping process, so order your product options logically
Clear call to action after all your options are laid out
Have a backup plan if your product options app errors or your customers change their mind with Edit Order.
Check off your next step to customization success
Check out this guide on the 5 best product options apps for your Shopify store
Polish your skills with ecommerce tips and tricks condensed into handy videos
