About Cleverific

We built the first order editing app for Shopify

In 2015, we were running our own consulting businesses - Andrew doing development work, Tu running a design agency. We'd collaborated on projects for brands like SeaVees, Johnson & Johnson, and WildFork. We kept running into the same problem on client projects: Shopify had no way to edit orders. Merchants needed it, customers needed it, but the platform just didn't have it.

So we built Cleverific to solve problems for brands. Eventually, we realized it needed to be more than a side project.

Andrew went full-time on Cleverific in 2018. Tu followed in 2019. We're still solving the same core problem - helping merchants handle order changes - just in ways we never imagined back then.

Some merchants tell us their businesses wouldn't be possible on Shopify without Cleverific. That's not marketing talk - they mean their specific business model, their unique workflows, literally wouldn't work. That's the kind of problem worth spending a decade solving.

Who we are

Andrew Le, Co-CEO & Co-Founder

I started as a chemist, became a software engineer, and eventually found my way to building products that merchants actually need.

I'm also a Judo and Brazilian Jiujitsu black belt and 2018 BJJ World Champion - which taught me that mastery comes from consistent practice and paying attention to fundamentals.

We apply that same thinking to Cleverific: focus on solving real problems well, listen to what merchants actually need, and keep improving the fundamentals.

Tu Pham, Co-CEO & Co-Founder

I worked on the agency side for 15 years, eventually starting my own, as an art director and strategist with brands like Adobe, Pantone, Denso, Apolis.

By 2019, I was working on Cleverific full-time. Design work taught me to listen to what people actually need, not just what they ask for. That's how we approach building Cleverific - solving the real problems merchants face.

When I'm not working on Cleverific, I'm usually thinking about critters, nature, video games, or swapping stories about living abroad.

Why we're different

Longevity matters - We're one of the original Shopify app developers, which means we've been through every major platform change and evolution. That experience shows up in how our app works:

  • We understand edge cases other developers haven't encountered yet

  • We know how to work within Shopify's architecture because we've been doing it for almost a decade

  • We've solved problems for thousands of merchants across every type of store and business model

We're bootstrapped - which means we answer to our merchants, not investors. When you have a problem, you're talking to the people who actually built the product. We're building a sustainable business for the long term, not chasing quick growth at any cost.

Some merchants have told us their businesses wouldn't be possible on Shopify without Cleverific.

Not "harder to run" - literally wouldn't be possible. Their unique workflows, their specific business models, their operational requirements - they need what we built. That's the kind of problem worth spending a decade on.

Where we're based

We're based in Santa Barbara, California, and work with merchants around the world.

Let's talk

Building something with complex order management needs? We've spent a decade solving problems most developers haven't seen yet. Reach us at support@cleverific.com or through the Cleverific app in your Shopify admin.

We're always up for talking through tricky e-commerce problems - even if Cleverific isn't the right fit.

Cleverific has been helping Shopify merchants since 2015. We're the original order editing solution, now evolved to include comprehensive customer self-service capabilities.